REFINING THE VALUE PROPOSITION
The first task in helping to sell digital health solutions is to understand and evidence its value to a healthcare provider or commissioner. At its most simple, the value proposition must be defined numerically and in contrast to its competitors. We work with technology providers to optimise their pitch to service providers.
SOURCING DECISION MAKERS
Buying decisions in healthcare invariably involve many people and the process can be disproportionately time consuming. Understanding who are the decision makers, how they make decisions and what stops them making decisions is a crucial step in realising the market opportunity for a given proposition.
TESTING THE WHOLE MARKET
Many digital health companies understandably commence their sales efforts through personal contacts. Whilst this can generate early sales, it can also lead to a distorted perception of the market. Our specialist team are uniquely skilled in building and triaging contact databases, thereby helping to building our clients’ understanding of the true appeal of their proposition.
BUILDING AND CLOSING QUALIFIED OPPORTUNITIES
Moving beyond the building of prospect databases, our team can arrange the meetings that lead to well qualified sales opportunities. In many cases, our clients retain us to manage the development of opportunities as they progress to the point of closing. Throughout this process Carradale Futures operates as part of the client team.
Funding digital health companies selling into the NHS faces a number of obstacles which we have helped many companies to overcome. Carradale Futures builds granular financial models, crafts investment narratives and sources meetings with the leading providers of risk capital in the UK – including venture capital, private equity, family offices, high-net worth individuals, debt finance and other combinations of finance.